WHAT IS THE GOOGLE SANDBOX AND HOW DOES IT AFFECT THE SEO OF YOUR WEBSITE

 One of the concerns of those who create a web page for the first time is to rank quickly in Google. The problem is that Google's algorithm has its own system to prevent new websites from quickly occupying the top positions. This is what has become known as the “ Google Sandbox ”. tc bolts

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Although Google does not officially recognize the existence of the Sandbox, in practice it is a widely held opinion among SEOs. In this post we will basically explain what the Sandbox consists of and how it can affect your website.

What is the Google Sandbox?

The Sandbox is one of the elements that drives those who create a new web page the most crazy.

¿ What is the sandbox ? It is neither more nor less than a system that quarantines your website for a while to start giving it the positioning it deserves.

This is something that makes a lot of sense; it is that newly created new websites do not rank as fast or as well as older sites.

It is a way of predicting that the newly created pages are really serious and provide real content, so that the ranking does not go to their head.

How does the Sandbox affect me?

The Sandbox can make your website, even if it is well optimized for SEO, has good content and you have worked on the internal linking, is not well positioned and comes out on page 10 or lower.

If the website is new, that means you won't have a lot of organic traffic at first. You will have to search for traffic by other methods until Google begins to give you the consideration you deserve.

Is there any way to get out of the Sandbox?

This is undoubtedly one of the topics that most interest those who are concerned about the positioning of a new website. How to skip or exit the Sandbox as soon as possible to start positioning well?

The truth is that there is no infallible formula, but we can apply certain tips that help us get out of here more quickly. How? These can be some methods.

• Introduce traffic from social networks: spread the contents of your website with your social networks, mainly Facebook Ads. It will allow you to get social traffic and your page will begin to give interesting results in bounce rate (bounce rate), minute (time of user visit), etc.

• Create long-tail content: Long-tail content is content that has few searches, but generally has less competition. That is why it is easier to position there. Well, if you generate long-tail articles that answer questions or doubts from users, you can get some traffic more quickly. Apart from the fact that if they are useful content, they may be more linked by other users, or shared on social networks.

• Buy an old domain: it is not suitable in all cases, because if your website is the corporate name of your company, it will surely be a new domain. But if it is another type of page, buying a domain that has already been used before and that has some authority will be easier than it is not in the Sandbox.

Improve the positioning of your website

Above all, the important thing is to be patient and realize that we cannot play with Google. In the end, the one who does things well at the content level will get results; and the one that doesn't, no.

In this sense, we recommend that you be careful with the SEO of your page. Some people, to try to get out of the Sandbox, put a large number of links to the new page so that it can position. However, as they are unnatural links to a recently created website, it is easy for Google to detect it and it may penalize you.

If you need to improve the SEO of your website, we invite you to contact us. We will help you achieve results and improve the positioning of your page so that you can achieve more organic traffic and rank better in Google.

 

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